CASE STUDY: NINELLA

AI design with character – For Ninella from Immersive AI

Immersive AI developed the entire image and video design for Ninella – fully automated with the help of artificial intelligence. The distinctive style of the visuals is based on specially created watercolor and pencil drawings, which served as a training basis for AI models. This resulted in a unique visual language: natural, artistic, and modern. The generated content combines handmade aesthetics with digital precision – thus creating an emotional, contemporary brand presence.

Ninella itself stands for skincare with a history. The brand traces its roots back to Lella – a pioneer of natural cosmetics who founded her own cosmetics factory in the mild climate of southern Switzerland in the 1960s. Her innovative recipes have been carried forward into the present day by her descendants. At the heart of these products are high-quality plant oils and selected, natural active ingredients – for intensive hydration and regeneration of the skin. The creams are highly effective yet light, absorb quickly, and provide the skin with everything it needs.

The result of this collaboration: a strong, authentic brand presence in which tradition and technological innovation complement each other harmoniously.

FORMATS

The videos were created in both horizontal and vertical formats for social media. With the help of AI and so-called inpainting, format changes and image enhancements are easily possible.