CASE STUDY: SCHWARZWALDMILCH
An AI-generated Easter campaign for Schwarzwaldmilch
AI-generated Easter campaign
Markus Müller-Hahnefeld created a fully AI-generated Easter campaign for Schwarzwaldmilch with Immersive AI. The goal was to bring the creative potential of artificial intelligence for modern brand communication to life. The result was three Easter spots produced exclusively with AI tools – from image design to sound and animation. The campaign demonstrates how new technologies can be combined with traditional brand values. The result is an innovative and efficient approach to creative storytelling.
Here are the reels and a description of the workflow in which a number of AI tools and classic video editing software were combined.
REEL: Easter Eggs
In the first step, static keyframes were created using AI, which form the visual framework of the reels.
These images were generated based on prompts and visually aligned with the Schwarzwaldmilch brand world.
Colors, composition and mood were deliberately chosen to match the Easter campaign.
It was crucial that the keyframes already indicate a certain amount of movement so that they could be realistically animated later.
The selection and fine-tuning of the keyframes formed the creative basis for the next step.
LINE: The Coffins
The keyframes were then animated using image-to-video models.
The AI calculates smooth motion sequences by interpreting the visual logic between individual image information.
This creates short video clips that simulate natural camera movement or object changes.
It was important to maintain targeted control over speed, transitions and visual consistency.
The output was carefully curated, with only the most compelling animations selected and used for the final cut.
REEL: Easter Dinner
In the final step, the AI-generated video sequences were edited classically in Adobe Premiere Pro.
Despite the AI-based creation of the raw material, the editing was deliberately done manually in order to achieve the best possible dramaturgy and visual language.
Transitions, editing rhythm and image selection were specifically tailored to the Schwarzwaldmilch brand identity.
Additionally, music, sound effects and typography were added to enhance the emotional impact of the reels.
The editing combined the technical capabilities of AI with craftsmanship precision to create a well-rounded, high-quality final product.
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