Privacy Policy

Responsible body:

Markus Müller-Hahnefeld - Immersive AI

Kollwitzstrasse 76

10435 Berlin

We take the protection of your personal data very seriously. In this privacy policy, we inform you about which personal data is processed on our website, for what purposes, and on what legal basis. You will also learn to which recipients the data is shared, whether data is transferred to third countries, and what rights you have with regard to your data.

Appointment bookings via Zeeg

Our website uses the Zeeg service for appointment booking, offered by Zeeg GmbH, Friedrichstraße 114A, 10117 Berlin, Germany. The purpose of processing data by Zeeg is to schedule online appointments with our users. Zeeg processes the personal data you enter during the booking process, in particular your name, email address, telephone number (optional), the desired appointment time, and any other appointment-related information. This data is processed to coordinate the appointment you have requested and to send you an appointment confirmation via email.

The legal basis for processing in the context of appointment booking is – provided the appointment is made in connection with a (pre-)contractual relationship – Art. 6 (1) (b) GDPR (implementation of pre-contractual measures or fulfillment of the contract). If no contractual relationship exists, we base the data processing on legitimate interests pursuant to Art. 6 (1) (f) GDPR. Our legitimate interest lies in offering you a simple and efficient way to make appointments. If we obtain your consent in certain cases, Art. 6 (1) (a) GDPR also serves as the legal basis for processing. You can, of course, revoke your consent at any time with effect for the future.

Storage and retention: The data collected by Zeeg is stored on Open Telekom Cloud servers in Germany. Data is not transferred to third countries; all data remains in Germany. We have concluded a data processing agreement with Zeeg GmbH in accordance with Art. 28 GDPR to ensure that Zeeg processes the data exclusively on our behalf and in accordance with our instructions. Zeeg retains personal data only for as long as necessary to fulfill its purpose (appointment booking and management) or – where applicable – in accordance with the statutory retention periods. The data is then deleted, unless statutory retention obligations conflict.

Further information on data processing and data protection at Zeeg can be found in Zeeg's privacy policy (see Zeeg's privacy policy and explanations of Zeeg's GDPR compliance).

Logo and branding creation with Looka

We use Looka, an online design tool from Looka Inc., 116 Spadina Avenue, Suite 400, Toronto, ON M5V 2K6, Canada, to create logos and branding materials on our website. The purpose of this processing is design and brand development to make our website and offerings more appealing or, where appropriate, to be able to offer you appropriate design services. In this context, personal data such as your name, email address, and payment information (e.g., billing information for paid services) may be processed if you use this service on our website or if we create branding materials on your behalf.

Your data is processed within Looka on the basis of our legitimate interests (Art. 6 (1) (f) GDPR). Our legitimate interest lies in providing you with professional logo and branding services and optimizing our online offering both visually and functionally. If you actively provide information or place an order, Art. 6 (1) (b) GDPR (contract initiation or fulfillment) may also be applicable as a legal basis. If your consent is required in exceptional cases, we will obtain it separately (the legal basis is then Art. 6 (1) (a) GDPR).

Data transfer and storage period: The data generated within the framework of Looka is processed and stored on servers in Canada. For Canada, the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR, ensuring a level of data protection appropriate to EU data protection standards. Data transfer to this third country is therefore permissible under data protection law. In addition, where necessary, we have concluded standard data protection clauses or contractual agreements with Looka to guarantee an appropriate level of data protection. The storage period for your personal data depends on the data protection guidelines applicable to Looka and the respective purpose of the processing. We store your data via Looka only for as long as it is necessary to provide the design and subsequent service. The data is then deleted unless statutory retention periods (e.g., commercial or tax law requirements) require longer storage.

For further information on data protection at Looka, please refer to Looka's privacy policy. Please note that Looka may provide this information in English.

Web analysis with Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics analyzes the usage behavior of visitors to our website in order to gain insights into how we can improve our offering. Google Analytics uses, among other things, cookies or similar technologies that enable it to recognize your browser. The data collected includes, in particular, your IP address, the date and time of the page visit, information about your usage behavior on our site (pages visited, click behavior, length of stay), browser type/version, operating system, device data, and the previously visited page (referrer URL).

We only use Google Analytics with your express consent (Art. 6 (1) (a) GDPR). This means that web analytics only take place if you have actively consented to this via our cookie/consent banner. You can revoke this consent at any time with future effect by adjusting your cookie settings or deactivating the use of Google Analytics in our Consent Manager. Google Analytics will not be used without your consent.

Google Analytics is configured to shorten (anonymize) the IP addresses of users within the EU or EEA before they are forwarded to the USA ("IP anonymization"). This generally excludes any direct personal reference to the transmitted data. Google will use the information collected on our behalf to evaluate website usage, compile reports on website activity, and provide us with other services related to website activity and internet usage. We have concluded a data processing agreement with Google pursuant to Art. 28 GDPR, in which Google undertakes to treat the processed data confidentially and securely.

Data transfer to third countries: The data collected by Google Analytics may be transferred to Google servers outside the EU, in particular to the USA, for processing. Google Ireland Limited may transfer this data to Google LLC, based in the USA. From an EU data protection perspective, the USA is considered a third country without an adequate level of data protection. To ensure the protection of your personal data even when transferred to the USA, Google relies on standard contractual clauses pursuant to Art. 46 GDPR, which we have agreed with Google. These standard contractual clauses oblige Google to comply with European data protection standards even when processing data in the USA. Nevertheless, we would like to point out that a residual risk cannot be completely ruled out when data is transferred to the USA (e.g. US authorities could access data without there being effective legal remedies against this in the EU).

Storage period: The data collected as part of Google Analytics is not permanently stored by us in a personally identifiable form. Within Google Analytics, we may have configured a storage limit for usage data (e.g., 14 months, according to Google's options). After this period, the data aggregated in Google Analytics is automatically deleted. Further information on data retention by Google can be found in the Google Analytics documentation. Regardless of this, you can prevent future collection of your data by Google Analytics by installing the Google Analytics Opt-Out Browser Add-on or by revoking your consent.

For more information about data protection at Google and how Google Analytics works, please see Google’s privacy policy and Google’s information “How Google uses data when you use our partners’ websites and apps” (available at https://policies.google.com/technologies/partner-sites?hl=de).

Rights of data subjects

As a data subject within the meaning of the GDPR, you have various rights that you can assert against us:

Right to information (Article 15 GDPR): You have the right to request confirmation as to whether we process personal data concerning you. If this is the case, you have the right to information about this data as well as further information, e.g., the purposes of processing, the recipients, and the planned storage period.

Right to rectification (Article 16 GDPR): You can immediately request the rectification of incorrect or the completion of your personal data stored by us.

Right to erasure (Article 17 GDPR): You have the right to request that we delete your personal data, provided the legal requirements for doing so are met. This is the case, for example, if the data is no longer necessary for the purposes for which it was collected or if you revoke your consent.

Right to restriction of processing (Art. 18 GDPR): You can request that the processing of your data be restricted if one of the conditions of Art. 18 (1) GDPR is met, e.g. if you dispute the accuracy of the data or if the processing is unlawful.

Right to data portability (Art. 20 GDPR): You have the right to receive the data concerning you that you have provided to us in a common, machine-readable format and – where technically feasible – to request that it be transmitted to another controller.

Right of objection (Art. 21 GDPR): You have the right to object at any time to the processing of personal data concerning you, which we carry out on the basis of Art. 6 (1) (f) GDPR (legitimate interest), for reasons arising from your particular situation. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims. You can object to direct marketing at any time without giving reasons.

Right to withdraw consent (Article 7 (3) GDPR): You have the right to withdraw your consent to the processing of your personal data at any time with future effect. This withdrawal does not affect the legality of the processing carried out up to the time of withdrawal.

Right to lodge a complaint with a supervisory authority (Article 77 GDPR): If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a data protection supervisory authority, without prejudice to any other legal remedies. You can do this, for example, with the supervisory authority in the EU Member State in which you are resident or in which the alleged violation occurred.

To exercise your rights, you can contact us at any time using the contact details provided in the imprint or at the top of this privacy policy. Please do not hesitate to contact us if you have any questions or to assert your data protection rights.

Data security

We implement appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

Currentness and changes to this privacy policy



This privacy policy is dated March 2025. We reserve the right to adapt the content of this policy as needed to reflect changes in the legal situation, actual circumstances, or further developments in our services. You can view the current privacy policy at any time on our website. We recommend that you regularly review the content of this policy.

As of: March 1, 2025