Concept
Moods & Visuals
Preview-Clips
KONZEPT U-Know
Hello! Here you'll find your concept and initial moods for your commercial.
CONCEPT
Scene 1 – The confusion begins
Image: Close-up: Eyes open. Camera pulls back: A young office worker in a suit lies on a conference table – like in the series Severance. The room is white, sterile, slightly eerie. Numerous doors surround the room – each one bears the words "Teams" – "Sharepoint" – "Email" – "Intranet" – "CRM" in large letters.
Sound design: Quiet hum. Artificial light. No music, just ambient sound.
Speaker (Voice-Over): "Welcome to modern office life."
Scene 2 – The Loop
The employee stands up, confused. He goes through the "Teams" door. New room: different lighting (e.g., bluish), different furniture design. But again: the same doors – plus a new one: "Meeting."
Edit (faster): He goes through door after door: "Intranet," then "Email," then "CRM." The spaces become more abstract, and he seems more overwhelmed. The same thing happens again and again. The music gets faster, more urgent. He starts running.
Speaker: "Every application a space. Every click a new detour."
Scene 3 – The Breakout
Last room: The employee is standing in the middle. Breathing heavily. In the middle: A bright blue buzzer with the inscription: U-Know
Close-up of the hand as it hesitates, then presses the button.
Scene 4 – The Order
Transition effect / VFX: The rooms begin to shift, like in the movie Cube—as if they were part of a gigantic Rubik's Cube. Light, colors, and sounds organize themselves. The rooms sort themselves into a single, clear space.
Speaker: "U-Know connects everything. And it's data protection compliant."
Scene 5 – The Calm
The employee sits relaxed at his desk. In front of him: a simple, modern AI-powered chat interface that combines CRM, emails, calendar, etc. Only a door in the background – on it reads: "End of Work." He smiles. Pushes his chair back.
Speaker: "U-Know. The interface that makes everything easier."
End credits / logo overlay: