KI Bildworkshop

In this workshop, we will focus on creating images and complex visual worlds using various AI tools. The focus is on working with Midjourney and innovative workflows.

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What awaits you:

Basics: Applications of AI in image generation

Introduction: What is Artificial Intelligence? Classification of AI, Machine Learning, and Deep Learning
Relevance of AI applications for visual communication
Current innovations and AI novelties
Advances and trends in AI-based face and object recognition
AI-driven image processing
Text-to-Image: Technologies for generating images from text descriptions

Prompting for concept creation

AI-supported concept creation and visual idea generation (mood boards)
Using ChatGPT to create and combine generative prompts
Basics of creating effective prompts for generative AI models

Creating AI-generated images

Introduction to the leading AI image generation tools Midjourney, DALL•E, Stable Diffusion
Combination of different prompts to achieve creative and innovative results
Practical exercise “Prompt Battles”: You create impressive images and image worlds

Automated image processing with AI

Practical application of AI image generators
Live demonstration of AI-based editing tools

AI optimization of images

Strategies for improving and fine-tuning prompts for better image quality
Practical exercise: Image optimization for specific platforms (social media, websites)

Summary, evaluation and discussion

Current case law on AI-generated content
Evaluation: Questions and discussion about the generated images

Get to know all relevant AI video generators

Generate complete image worlds with AI

Learn innovative, faster workflows

Create more precise briefings for service providers

Your trainer

Markus Müller-Hahnefeld studied directing at the HFF Munich and has since directed several complex short films and a mini-series. He has also directed commercials, social media campaigns, and testimonials. He works as a director and screenwriter and writes the majority of his own films. In addition to the novel Lovetube, he authored the AI textbook AI in Video Production, which will be published by Rheinwerk Verlag in summer 2025. Müller-Hahnefeld is convinced that artificial intelligence enables new art forms, especially in a German film landscape that has so far been restricted by centralized structures and ideological influences. He believes that AI offers the opportunity to promote new voices and realize previously unthinkable projects.